How do I find my first customer? | Stripe

Published on
July 30, 2023

"After four days of radio silence, we got our first customer. The shoe was $70 or $80, but the shipping cost was $120. We were selling our shoes at a loss, but we were still very excited," Sidra Qasim, Cofounder and CEO of Atoms.

We met with founders who have been there, done that, and shared insights into how they navigated the ups and downs of building a business. Tune in to our “Building from scratch” series to learn more.

New episodes Tuesdays and Thursdays from May 2–23:
• How do I hire the right team?
• What if I fail?
• How do I go from one customer to 1000?
• How do I become ‘ramen profitable’?
• Am I building the right product?
• Should I really bet on myself?

Featured Founders:
Sidra Qasim, Atoms
Waqas Ali, Atoms
Julia Enthoven, Kapwing
Aziz Kaddan, Myndrift
Tara Viswanathan, Rupa Health
Alice Deng, Slope
Lawrence Lin Murata, Slope

Learn about starting your business on Stripe Atlas:
Save the Building from scratch playlist:

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