The design process for problem-solving, in 4 steps.
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Many thanks to Tim Brown and TED for this interview we recorded at TED 2017.
IDEO is an international design company founded in 1991. In the beginning, IDEO designed products—the first notebook-style computer, hard drives, even the next generation (of its time) PalmPilots. Most notably, in 1980, the firm was tasked by Steve Jobs to design a more affordable mouse for the Apple Lisa computer. By 2001, IDEO stepped away from designing products and pivoted to designing experiences. The process to solving problems, whether they be simple or complex, encompass these four steps: observing, ideamaking, prototyping, and testing. Tim Brown, CEO and president of the company, explains how human-centered design (and this four-step process) is a major key in how IDEO approaches complex challenges.
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You should give smooth jazz a chance.
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Smooth jazz has gotten a bad rap for decades. It’s often associated with background music for elevators or the soundtrack at the dentist office. Smooth jazz is less a genre of music than a highly researched radio format and, although it’s heyday was in the 1990s and it’s mostly associated with Kenny G, its origins go back the mid 1960s when a select few jazz musicians crossed over to pop music and had music purists riling. Artists like Grover Washington Jr. and George Benson took the style to new heights and created the sound that we all know and love….to hate.
How to listen to smooth jazz Spotify playlist: https://open.spotify.com/user/estellecaswell/playlist/44owC0MViG9hE1QNLjChzl?si=jku8eQ39Qji-DngzkLP_eA
Some songs don't just stick in your head, they change the music world forever. Join Estelle Caswell on a musical journey to discover the stories behind your favorite songs.
Check out the entire Vox Earworm playlist here: http://bit.ly/2QCwhMH
Note: The headline for this video has been updated since publishing.
Previous headline: How smooth jazz took over the ‘90s
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